AMERICAN EXPRESS | ASSOCIATE - DIGITAL PRODUCT ANALYTICS

AMERICAN EXPRESS IS RECRUITING CANDIDATES FOR THE POST OF ASSOCIATE -DIGITAL PRODUCT ANALYTICS

DETAILS OF THE JOB

COMPANY : AMERICAN EXPRESS

ROLE : ASSOCIATE -DIGITAL PRODUCT ANALYTICS

SALARY : NOT DISCLOSED

LOCATION : GURGAON

QUALIFICATION : MBA, MCA, MTECH In CS / IT

BATCH : ANY BATCH

WORK EXPERIENCE : FRESHERS - 2 YEARS

ABOUT THE COMPANY

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.Comprised of key internal and external servicing functions, GSG delivers extraordinary customer care to Card Members, merchants, and commercial clients around the world, while providing world-class credit, collections, and fraud services. The organization is also home for several shared services that help to power American Express including procurement/supplier management, real estate & workplace experiences, and sales operations & business enablement. GSG teams also partner with businesses across the company to develop strategies and execute complex change initiatives. Each interaction is a chance to bring the brand to life for our customers and colleagues and help build on Amex’s reputation for trust, security, and service.We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

JOB SUMMARY

Enterprise Performance & Marketing Insights (EPMI) team is a part of Digital Experimentation & Insights (DE&I) team under EDDS (Enterprise Digital and Data Solutions). Our core responsibility is to drive analytical insights within and across marketing channels (Paid Media, Paid Search, Referral etc.) while optimizing the data strategy for the enterprise. We closely partner with Marketing, Product, and other Analytics teams to drive effective business strategies, make fact-based decisions and develop a sophisticated measurement framework to drive business outcomes.

ROLES AND RESPONSIBILITIES

• Have complete understanding of key digital acquisition channels (majorly Media, Paid Search and MGM)

• Analyze the cross-channel performance and generate actionable data driven insights by using innovative measurement techniques to drive business outcomes

• Cater to ad-hoc analytical requests from various stakeholders(Marketing, Product teams) and provide them consultation on how to use and interpret the various metrics across the digital acquisition funnel along with the key actionable insights

• Drive continuous innovation, create thorough road maps and structure simpler solutions for complex business problems.

• Collaborate with marketing, product and other central teams to provide analytical solutions and to outline the best possible solution to a business problem

• Maintain existing data/insights products & create new dashboards on Big Data Platforms as per business needs while optimizing the framework

REQUIRED QUALIFICATIONS

• 0-2 years of relevant work experience

• Experience in Digital domain and Proficiency with technical tools – Hive, Python is a big plus

• MBA, MCA, MTECH In CS / IT

REQUIRED SKILLS

FUNCTIONAL SKILLS

• Strong strategic thought leadership and problem-solving skills with ability to solve unstructured and complex business problems

• Excellent written and verbal communication, presentation and storytelling skills at multiple organizational levels

• Ability to build & leverage relationships and influence broadly across the organization

• Result oriented project management skills and ability to work on multiple priorities

TECHNICAL SKILLS

• Data manipulation – large & complex data sets

• Big Data – Python, Hive, SQL, SAS, Advance Excel (Pivot/VBA)

• Digital Tracking – Omniture/Adobe Analytics, Clickstream, Google Analytics (good to have)

ENTERPRISE LEADERSHIP BEHAVIORS:

• Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders.
• Lead with a digital mindset and deliver the world’s best customer experiences every day
• Lead with an external perspective, challenge status quo and bring continuous innovation to our existing offerings
• Demonstrate learning agility, make decisions quickly and with the highest level of integrity